E-commerce:
from brief to conversion
Creating an online experience that mirrors the brand
The brand needed a website that goes beyond standard e-commerce — one that tells a story, conveys product quality, and builds trust through aesthetics and performance.
Our process started with brand immersion and UX research. We mapped out customer journeys, identified key emotions and motivations, and designed an architecture that blends editorial storytelling with seamless shopping.
Webflow was selected for its flexibility and visual control, allowing us to craft fully custom layouts without compromising speed or SEO.
Elegant UI, intuitive flows
The visual language blends minimalism with softness — letting the products and ingredients take center stage. We designed clean navigation, ingredient-based filters, editorial product pages, and a fast, mobile-first checkout.
Webflow e-commerce, optimized for growth
We used Webflow's native e-commerce capabilities combined with custom scripts for consent, tracking, and UI animations. The site is optimized for Core Web Vitals, SEO, and fast mobile performance. All CMS collections are structured for scalability — new product launches can be added without developer support.
Webflow CMS & native e-commerce
Custom animations & cookie consent mode
Optimized for SEO & Core Web Vitals
Measurable growth from week one
A tight blend of UX, performance, and consistent brand storytelling translated into real business impact in the first month after launch.
Mobile speed LCP 1.9s 95+ Lighthouse
Average order value boosted by bundles & cross-sell
Organic traffic + 64% in 90 days
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